texas.film launch locked for April 7. 56 articles ready across 6 categories. SEO metadata complete. Social campaign templated. Newsletter infrastructure ready. Lyle has the content, Bass has the design, Craig has the outreach list, Will has the social copy. Everything converges on April 7.

Content breakdown: Dallas scene (12), Austin scene (8), Houston scene (6), festival coverage (9), filmmaker profiles (11), industry analysis (10). All articles edited and formatted. Hero images sourced and optimized. This is the deepest Texas film content library that exists.

Analytics infrastructure ready. Google Analytics 4 configured. Custom dashboards for article performance, referral sources, and subscriber growth. Success metrics defined: 1,000 unique visitors week 1, 100 newsletter subscribers month 1.